An Idea is Born

As long as I can remember, I’ve wanted to turn down my lapels on my shirts. Being a golfer, I sought out other golfers who faced the same challenge. Little did I know how this pursuit would lead me down many new and exciting paths. Every time I went to play golf my wife would ask me why I couldn’t turn down my lapels and why they wouldn’t stay down. I had no answer but we always referred to it as the ‘nerdy flip-up’ look. Interestingly enough, golf has risen in popularity over the last twenty years, so when it came time to develop the product, the golf market was ready to be explored. The product was developed in the 1990’s in California, but was never brought to market. It just didn’t seem like the right time. NOW is the right time. But the market and demand have proven to be way bigger than ever anticipated. It is now apparent that women are the true benefactors and appreciators of this unique product and have multiple uses for Lapel Stick. They have consistently shown us fifteen to twenty uses for this advanced adhesive formula.